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The Elevator Pitch: What, Why and How?
An elevator pitch is a concise introduction of a business, a product or a service. Learn why you need one and how to create it.
Is Twitter Valuable for a Small Business Owner?
A small business can use Twitter to listen to the conversations your customers are having. Here are other ways on why and how to use Twitter.
Optimizing Your Ecommerce Content for Your Customers
How can you ensure that your ecommerce site is filled with content helpful to both your customers and search engines? Read these proven tips for your website.
Aerospace Industry Manufacturer Soars to New Heights with Help from SCORE
In this story of small business success, Customer Program Manager Adam Stolz of Zepher worked with a SCORE mentor.
How to Boost Your Sales With Social Video
Social video—video shared on social media—is growing in popularity and power. Here’s what you need to know about using video on the Big Three social networks:
Why Your Business Needs Its Own Email Domain
Your email domain has a major effect on your business credibility and reputation. Here are 6 reasons why every small business should have its own email domain. Read more
Can Online Focus Groups Help Increase Sales?
Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. Learn why online works and how to effectively execute.
Small Business Email Marketing -- Part One: Create Your Lists
Just starting with email marketing? This article will provide strategies for building email lists as a small business.
Tune Up Your Digital Marketing for the Holidays
Before the holiday rush starts, examine your marketing machine with these checkpoints and get your campaigns ready for the holidays.
Get More Clients...While You Sleep
People want to get quick and easy results from businesses. Combining chatbots with a strong marketing plan makes landing new clients a breeze. Read more
Are Millennial Customers Really That Important?
Millennials have been the hot buzzword in business for a few years now. But is your small business making a mistake by marketing to this trendy group?