We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments.
Small businesses that improve accessibility for people with differing abilities also improve employee retention and morale and expand their business market, according to... Read more
The racial wealth gap in the US is not only a burden on minorities but for the overall economy. Nahla Davies dives into how this gap impacts all business and provides tips to promote equality.
This continuation webinar will walk you through the steps of creating goals, tracking your data, and reviewing reports through Google Analytics. Read more
Gain insights from Black entrepreneurs who have grown their businesses from the ground up. SCORE sat down with the founders of four different companies to learn about the truths and intricacies of being a Black business owner in the United States.